Why Japan's food

In recent years, Japanese food has become increasingly popular. In 2013, UNESCO registered "Washoku" (traditional Japanese cuisine) as an Intangible Cultural Heritage.Its reputation for being healthy has also contributed to the increasing interest in Japanese food, especially among health-conscious individuals.

Reasons of Popularity


Japanese food is healthy

UNFPA's 2022 State of World Population report highlights Japan as having the highest life expectancy worldwide. This is attributed to the nutrient-rich components of Japanese food as well as healthier cooking methods. This diet can help prevent diseases, slow aging, and extend healthy lifespans.


Japan's food export increasing every year

The volume of Japanese food exports is increasing: in 2022, it increased by 14% from the previous year. This shows that the demand for Japanese food abroad is growing.

Source: JETRO, https://www.jetro.go.jp/ext_images/industry/foods/export_data/pdf/country_202212.pdf


Japanese restaurants are on the rise worldwide

Japanese restaurants are on the rise worldwide, which is one of the reasons why Japanese food is attracting so much attention.

Source: "Number of Japanese restaurants overseas" MAFF (Ministry of Agriculture, Forestry and Fisheries)
(https://www.maff.go.jp/j/shokusan/eat/attach/pdf/160328_shokub-13.pdf) modified and created

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