Japan's Shift Towards Veganism: Are We Seeing More Vegan-Friendly Options? 

Japan's Shift Towards Veganism: Are We Seeing More Vegan-Friendly Options? 

Japan boasts a rich and diverse culinary landscape, renowned for its delectable offerings. It is home to plenty of seafood options, and local delicacies are mostly made of animal-derived ingredients. Nevertheless, those who are on a vegan diet or want to incorporate plant-based meals into their routines should not lose hope on Japanese cuisine. In this article, we'll delve into veganism and explore the abundance of vegan-friendly dishes available in Japan.

Veganism on the rise 

Veganism on the rise 

Japanese cuisine is traditionally known for its extensive use of meat and fish, with staples like Dashi—a cooking stock made from Katsuobushi (bonito flakes)—forming the foundation of many local dishes. While veganism and vegetarianism have historically been less common in Japan compared to the West, they are gradually gaining traction, driven by the global rise in plant-based diets over the past few decades.

According to a study by Koeeru, about 2% of the Japanese population identifies as vegetarian. Additionally, HappyCow, a website that reviews and lists vegan and vegetarian restaurants worldwide, features 4,608 vegan and vegetarian restaurant listings across Japan. This increasing availability of plant-based dining options reflects the country's growing adoption of vegan diets. As a result, the Japanese vegan food market is projected to grow at a compound annual growth rate (CAGR) of 10.1% from 2024 to 2032.


Discover a World of Authentic Japanese Food and Beverages at "JAPAN'S FOOD" EXPORT FAIR

Discover a World of Authentic Japanese Food and Beverages at "JAPAN'S FOOD" EXPORT FAIR

November 27–29, 2024 | Makuhari Messe


Japanese vegan-friendly options 

Japanese vegan-friendly options 

While Japanese cuisine is often associated with meat and animal products, it also features a rich array of vegetables and plant-based protein sources. Many traditional Japanese dishes can be enjoyed in vegan versions. Here are some of the most popular Japanese delicacies that offer delicious vegan options.

Vegan sushi 

Vegan sushi 

No discussion of Japanese cuisine is complete without mentioning sushi, one of its most iconic staples. Traditionally made with vinegar-seasoned rice and various seafood toppings, sushi has evolved with the rising popularity of veganism. Chefs are now experimenting with plant-based ingredients to create delicious vegan sushi alternatives.

Vegan sushi variations feature toppings like cucumbers, fermented soybeans (natto), and pickled vegetables such as radishes. Additionally, Inarizushi—sushi made with deep-fried tofu pockets—has become a popular vegan option in many Japanese restaurants. The number of sushi establishments offering vegan options is steadily increasing, with places like Udatsu Sushi and Sushi Gonpachi Shibuya leading the way.

Vegan ramen 

Vegan ramen 

Ramen, another beloved Japanese specialty, can be found on nearly every corner, with endless regional variations. As veganism gains popularity, ramen has also adapted, with vegan versions now widely available. These vegan-friendly ramen options often feature tofu, fresh vegetables, and a flavorful meat-free broth. Many are also prepared with miso paste, made from fermented soybeans, adding depth to the dish.

In Japan, a growing number of restaurants and food stalls offer a variety of vegan ramen options. T’s Tantan, for example, is well-known for its vegan ramen, with the Golden Sesame Tantan as a standout dish, topped with ingredients like komatsuna (Japanese mustard spinach), bean sprouts, and the vibrant kōshin daikon (watermelon radish). Another great option is Sora No Iro, where the vegetarian ramen is made with a salt-based broth, carrot puree, and served with a mix of vegetables, including a unique touch of mashed potatoes on the side.

Vegan tempura

Vegan tempura

Tempura is a beloved Japanese dish, typically consisting of battered and fried ingredients. While seafood, particularly shrimp, is commonly used, vegetable tempura is also popular. Traditional vegetable tempura includes crispy sweet potatoes, eggplants, green beans, and pumpkin. The classic tempura batter, known as Koromo, is made from a mixture of flour and eggs. However, some restaurants offer vegan versions by using potato flour or other egg-free alternatives.

Popular chain restaurants in Japan like Tenya serve a vegetable tempura bowl featuring a selection of maitake mushrooms, sweet potatoes, lotus root, pumpkin, and green beans, accompanied by miso soup. For a more upscale experience, Tempura Kondo in Ginza offers an exquisite vegetable tempura menu, with its Sweet Potato tempura standing out as a signature dish.

The promising future of veganism in Japan 

The promising future of veganism in Japan 

Although the future of veganism in Japan looks bright, there are still challenges to overcome. Currently, vegan options are mostly concentrated in major cities, and finding authentic vegan alternatives can be difficult due to the meat-centric nature of traditional Japanese cuisine. However, Japan is experiencing a significant shift towards plant-based eating. As demand for vegan options steadily grows, it is creating opportunities for manufacturers and restaurant owners to innovate and expand their offerings. 

With veganism gradually gaining recognition, we can expect to see a wider variety of vegan products and dishes, along with a deeper integration of plant-based choices into Japanese culture.


Experience the Essence of Japan's Culinary Excellence at "JAPAN'S FOOD" EXPORT FAIR 

Experience the Essence of Japan's Culinary Excellence at "JAPAN'S FOOD" EXPORT FAIR 

Join us at "JAPAN'S FOOD" EXPORT FAIR and explore the diverse world of Japanese food and beverages under one roof.

November 27–29, 2024 | Makuhari Messe